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The launch of the fifth generation of the BMW 7 Series.
The launch of the fifth generation of the BMW 7 Series sets a new benchmark in automotive luxury, technical innovation and class-leading driving dynamics, combined with emissions reducing and fuel saving technology.
The flagship of the BMW model range debuts in November with a host of world firsts and will initially be offered with a choice of three powerplants, one diesel and two petrol engines. The two petrol-powered cars will be offered with a long-wheelbase body too. All three engines produce more power yet use less fuel and produce less emissions than any rival premium product.
To put the BMW 730d’s competitive advantage in context this luxurious vehicle records near identical fuel consumption and CO2 emissions to the Mercedes C320CDi – a car that is two market segments below the 7 Series and is smaller and lighter than the BMW.
The impressive performance of the 730d is, in part, possible due to third-generation common-rail direct injection incorporating piezo injectors that operates at a peak pressure of 1,800 bar. This system ensures a near perfect combustion process. Weighing 185kgs the new six-cylinder diesel engine is also 5kgs lighter than its predecessor.
The BMW 730d is set to be the biggest seller in the UK, accounting for approximately 85 per cent of sales.
The launch of the new 7 Series completes the line-up of the entire BMW range now being equipped with EfficientDynamics technologies fitted as standard. With its roof, doors, bonnet and side panels all made from aluminium to dovetail with the principle of lightweight engineering, the 7 Series also has other innovative class-leading technology which improves engine performance, while cutting fuel consumption and emissions.
The new BMW 7 Series can be specified with the world’s most advanced Night Vision system in a production car. BMW was the first manufacturer to fit a Night Vision system to a premium car and it has now upgraded this package to include an individual person recognition system in another world first. A control unit within the system analyses video data of human behaviour as part of the Night Vision camera’s reach and can subsequently alert the driver if it detects a human is moving into the path of the vehicle.
The BMW 7 Series comes as standard with Dynamic Stability Control + featuring additional functions such as Hill-Start Assistant, Brake Drying, Brake Pre-tensioning, Soft-stop and Brake Fade Compensation. Dynamic Traction Control can be activated via a button to enable spirited driving or greater traction of slippery surfaces such as snow and ice.
The new BMW 7 Series comes with one of the most luxurious interiors of any premium car. In addition to a new iDrive controller and larger 10.2-inch screen, owners will be able to programme frequently selected radio stations or navigation destinations on favourite buttons located on the centre console. For the first time on a BMW the instrument cluster comprises a high-resolution colour display with Black Panel technology. This new style of display makes for greater character clarity and, when not in use, forms a smooth, homogenous black surface that gives the interior an added level of modern elegance.
The BMW 7 Series goes on sale in the UK on 15 November 2008. For more information please contact Paul Crowhurst on 01772 769976. |
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